Dubai Shopping Festival

Global campaign titled “Unwrap The Exceptional” launched for the 21st edition of the 32 day festival that kicks off from January 01st, 2016.

shoppers and visitors to Dubai are are in for a series of extraordinary experiences during the 21st edition of Dubai Shopping Festival (DSF), the festival’s organisers announced on Saturday, launching it’s international marketing campaign a tagline, “Unwrap The Exeptional.”

The 32 day annual extravaganza will begin on January 01st, 2016, and the campaign aims to reflect on what is in store in terms of experiences for the residents and visitors from around the world.  The global marketing campaign of Dubai Shopping Festival 2016, organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), is targeting the key markets of GCC – China, Russia, and India,and will also reach new markets in the Commonwealth of Independent Staes (CIS), South East Asia,and Africa, in addition to promoting Dubai Shopping Festival to the local audience in the United Arab Emirates.

“Unwrap The Exceptional” will revel the many layers of the annual city wide festival with everything at the Dubai Shopping Festival being defined as a gift that is waiting to be uncovered and cherished.

The tagline also affirms the fact that Dubai is at it’s best at this time of the year with an inspirational celebration that rewards by delivering exeptional experiences.  the success of Dubai shopping Festival year after year is based on the three pillars of shopping, winning, and entertainment and this year the marketing campaign will also highlight the unique themed concepts that have been created to elevate the offerings of the Dubai Shoppoing Festival in 2016.


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